Google now attributes app campaign conversions to the app install date instead of the original ad interaction.
This change reduces discrepancies with MMP reporting and gives Google’s machine learning faster, more stable signals, leading to improved data accuracy and quicker campaign optimization.
The update was spotted by David Vargas & Hana Kobzová!
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Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
