Google released Data Manager API v1.5, expanding it into a full platform for automated audience management and first-party data activation.
Key updates:
• End-to-end user list management
Advertisers can now create, update, retrieve, and delete Customer Match audiences directly via the API, enabling fully automated CRM → Google Ads audience syncing.
• Partner links
A new PartnerLinkService allows secure connections between advertisers and data partners across Google Ads and Display & Video 360, improving data sharing and governance.
• User ID support for audience uploads
Customer Match now supports User IDs as identifiers, alongside emails and phone numbers, with improved diagnostics to monitor ingestion issues.
What it means for advertisers:
Google is moving toward centralized, privacy-safe, first-party audience infrastructure. Advanced advertisers should prepare for automated audience pipelines and stronger CRM integrations instead of manual list management.
