Author name: Adriaan

Google’s quietly reshaping Local Services Ads before folding them into Google Ads. Two things worth knowing: → Categories just got way more specific. “Restaurant” and “auto repair” are splitting into cuisine types and individual services (transmission, brakes, oil changes, sushi, pizza…). More precise targeting, higher-intent leads.→ The migration into Google Ads has started. Phase one: […]

Google Ads is rolling out more control over how PMax prioritizes conversions across channels. Useful when spend gets stuck in a low-performing channel but attribution still matters. YouTube may assist a conversion that ultimately closes through Search. More control is good. Use it carefully. Credit to Heidi Sturrock

New status in Ads called re-review found by Barry Schwartz.

Policy update: https://lnkd.in/eMvzxzxC Ad credit: https://lnkd.in/en_gbS6n 7 days offline conversions: https://lnkd.in/e_u4zNd2 New PMAX setting spotted: Only bid for new prospects: https://lnkd.in/ebhy8PqZ 500 X 500: https://lnkd.in/efr6n5cs GTM Update: https://lnkd.in/eXqWeBBS V25.1: https://lnkd.in/ed_VjW9c New AI Max tools: https://lnkd.in/eK63euQa Native_commerce: https://lnkd.in/eB-yARWN Vehicles update: https://lnkd.in/ebdJGuig Watch-While Ads: https://lnkd.in/e2bmUvAk Link: https://lnkd.in/eMREbJRz Limit: https://lnkd.in/eBbfXkTu Sitelinks: https://lnkd.in/eKWAZKcg Video update: https://lnkd.in/edFPZY2b Asset panel: https://lnkd.in/eUQ45M_E

Google has updated the misleading ads policy to provide additional examples and clearer information to advertisers!

The Google Spam update rollout was completed as of August 21, 2026.

Google has clarified that offline conversions must be uploaded within 7 days to be included in data-driven attribution modeling. Conversions uploaded later will still appear in standard reports, but they will be ignored by the attribution engine. Thanks for sharing Hana Kobzová

This is a pretty interesting one. Google is testing a new “New prospects” option in Performance Max. The idea is simple: → Focus PMAX on new prospects→ Exclude existing customers→ Exclude people searching for specific brands If this works as intended, it could make PMAX much more useful for actual new customer acquisition instead of

Pick the right platform for your goals, audience, and budget. SEARCH ADS (High Intent, Capture Demand) Platforms: Google AdsMicrosoft Advertising (Bing Ads) Best for: ROI-focused campaignsLeads & direct sales High-intent traffic Use if: People are actively searching for your productYou want immediate conversionsYou have clear keywords Example:“buy running shoes” → your ad appears at the