Author name: Adriaan

After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail because of budget. They fail because of bad tracking, mixed signals, and weak structure. Fix these 9 things, and performance changes fast: Fix your conversion tracking (non-negotiable) If your tracking is wrong, everything else breaks. → 1 primary conversion per campaign→ Everything […]

See the difference. Turn impressions into clicks. ❌ BAD DESCRIPTIONS Example:“We provide high-quality services for all your business needs. Contact us for more information.” Why it’s bad: Vague and genericNo clear benefitNo urgency or incentiveDoesn’t match specific user intentSounds like every other ad 🟡 BETTER DESCRIPTIONS Example:“Grow your business with our expert marketing services. Increase

Most advertisers are still guessing with keywords. That’s why they either: ❌ Waste budget on irrelevant clicks❌ Miss high-intent searches❌ Or stay stuck with low volume The problem isn’t Google Ads… It’s how keyword match types are used. Here’s the simple breakdown: 👉 Broad Match = Scale Reach more searches, discover new opportunities(Best with Smart

Most Google Ads campaigns don’t fail because of bad ads… They fail because of bad keyword lists. ❌ Too broad → wasted budget❌ Too specific → no traffic❌ Poor structure → irrelevant clicks If you want better performance, start here: Think like your customer Don’t think in “marketing terms”Think in search terms What would THEY

Google is rolling out updates across its tagging tools to make measurement easier. The idea is to build data strength without jumping through a ton of technical hoops. Here is what is new: Consolidated tagging. Google Tag now integrates the advanced capabilities of Tag Manager, so you manage all your measurement settings for Google Ads

Meta is expanding Meta AI for small businesses. Advertisers can connect their Meta ad campaigns and Google Workspace data (Gmail, Docs, Sheets, Slides) straight to the AI assistant for analysis, optimization and automated reporting. It is rolling out on web, mobile and desktop. What it can do: Campaign optimization. It surfaces which audiences are delivering,

Google just made the Preferred Source button smoother for publishers. Before, clicking it pulled readers off your page. Now the flow keeps them on your site. A reader clicks “Add to Preferred Sources,” a small window opens, they hit “Add,” and they land right back where they were reading. Why this matters: Preferred Sources let

Google has released Google Ads API v25.1, expanding access to lift measurement, category-level benchmarks, brand sentiment, loyalty reporting, and original conversion values before Google’s adjustments are applied.

Promptwatch reports that Reddit citations in ChatGPT Search fell sharply in mid-August, dropping from about 3.8% of citations to roughly 0.5%, an 86% decline. Reddit is also losing citation share in Google AI Overviews and AI Mode, but much more gradually. Credit to Klaas Foppen for the data and Promptwatch.

Google is expanding AI Max testing and planning tools. Starting in September, advertisers will be able to A/B test different budgets and ROI targets across multiple Search campaigns, while AI Max experiments now support brand and location controls. Performance Planner can also apply recommended bidding and budget changes directly to campaigns. The core AI Max