Author name: Adriaan

Google Ads news week 9

If you want to receive these updates automatically then sign up for the newsletter: https://lnkd.in/eFk-bSsp. New Google Ads Tools: https://lnkd.in/eRAZaThdGoogle Ads targeting change: https://lnkd.in/edRZ-_jBYouTube Masthead: https://lnkd.in/e8-kcm3YGoogle Ads Sponsored jobs: https://lnkd.in/eBzddfHAGA4 update: https://lnkd.in/emRmrc6cEdit responsive video: https://lnkd.in/ehWZsCbSNew Google Ads Policy: https://lnkd.in/egbXQDGsGoogle Ads is testing new designs: https://lnkd.in/eqWfumk4New customer acquisition for other campaigns: https://lnkd.in/eHvSG9XX

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“A new way to buy and measure YouTube’s masthead”

Today Google announced the launch of the YouTube Cost-Per-Hour (CPH) Masthead. This new option gives advertisers the chance to buy advertisement space during the hours around priority moments. Also, Google is bringing new measurement capabilities for the masthead. “In markets where the measurement partners permit, Nielsen and Kantar can now measure CPM masthead campaign reach. Kantar,

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Google Ads documents

Google has shared some documents that will tell users more about Search automation within Google Ads. In the first document, you get an in-depth look at how AI-powered Search Ads work to improve performance. In the second document, you can check the top 10 things you need to know from Google’s Search technical guide. Document

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New Google Ads tools

Google has announced some new search ads tool: – automatically created assets are available to all advertisers in English as an open beta– Google rolled out a new customer acquisition goal for Search campaigns globally For the automatically created assets, Google is also making some improvements: – Ad Strength will take both automatically created assets and

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New PMax features

Google announced new features for Pmax: – Campaign-level brand exclusions– Page feeds– Asset group reporting– Budget pacing insights Google also added the video creation tool to Pmax. Before you could only create a video in the asset library. For more information: https://lnkd.in/e8znTsgH

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Search week

In 4 days the search ads week is starting. Google is giving 4 presentations during search week: 27 February: How Search has changed28 February: How to think differently about Search1 March: How to test and learn with Search2 March: How to succeed with Search Guests will be Kasim Aslam, Natalie Barreda, Tsuki Schmidt, Andy Goodwin. You can register at:https://lnkd.in/ekxRdbWV

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Update Search Console

Google has updated the Search Console users and permissions management. The new update includes: – distinguishing between verified and delegated owners– easier, immediate removal of verified owners– ability to change delegated owners’ permissions levels– ability to see your property’s verification tokens for all current and previous users and specifically see tokens leftover by previous owners–

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