Tiktok new ad product
Wow TikTok is launching an ad product for publishers where they get 50% of the revenue(source)!
Tiktok new ad product Read More »
YouTube tests new interface
YouTube is testing with a nice interface!
YouTube tests new interface Read More »
Meta update
Meta has introduced new personalization tools for Reels that let users customize what they want to see. They also added reels to the navigation of Facebook Watch and users can now scroll between reels and longer videos when watching content.
New funnel reports GA4
Yesterday Google announced that you can now create custom funnel reports! Besides this update, Google also provides users with a new report called User Purchase Journey.
New funnel reports GA4 Read More »
Microsoft April updates
Microsoft released the following six updates in April: – collab with Roku– asset Library accommodates video assets– smart campaigns will have access to code-free conversion goal setup– change history for campaign-level conversions– English support for Shopping Campaigns in 52 new markets– postponement of eCPC on the Microsoft Audience Network
Microsoft April updates Read More »
TikTok ad group limited
Chris Ridley shared that TikTok is going to start with ad group limits. There will be three options: – 0-1500 dollar spend | 50 active groups– 1500 – 150.000 dollar | 200 active groups– 150.000 + spend | 1000 active groups This is monthly spending*
TikTok ad group limited Read More »
New menu option MCC
Thomas Eccel found this new menu option in the MCC of Google Ads!
New menu option MCC Read More »
Pros and cons search results
Mordy Oberstein spotted this new feature pros and cons in the search results!
Pros and cons search results Read More »
New LinkedIn icons
Today I found these new LinkedIn icons. Not every account has these new icons. If your account has these icons you can find them when you upload content.
New LinkedIn icons Read More »
Google is testing background colors again in Shopping!
This time the background are a bit more colourful(source).
Google is testing background colors again in Shopping! Read More »
Changes for the UA tag in Tag Manager
In Tag Manager the Google UA tag shifted from the recommend section to the adjust section. The Tag also has a note that it is outdated!
Changes for the UA tag in Tag Manager Read More »
Similar audiences update
As Google announced earlier it’s not possible to create similar audiences anymore. On August 1 these audiences will be removed.
Similar audiences update Read More »
Google will start with real-time bidding integrations for apps
Google Ads will move primarily to real-time bidding auctions for apps. They also announced that they are expanding in Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms.
Google will start with real-time bidding integrations for apps Read More »
New Ad features YouTube Shorts ?
Big update! Google is expanding Shorts into Video reach campaigns and they are adding In-feed video ads to Video reach campaigns. Besides the changes for Video reach campaigns, Google also announced that YouTube Select is coming to Shorts YouTube Select ensures that ads appear alongside the most popular and relevant videos. With YouTube Select for
New Ad features YouTube Shorts ? Read More »
Test together section
Google is testing the often searched together section in the local panel(source).
Test together section Read More »
Blurring explicit pictures
Google announced in February that it is blurring explicit pictures. Now it looks like Google is testing this version of safe search in the SERP(source).
Blurring explicit pictures Read More »
Alphabet growth 2020-2023
It’s true that growth is slowing down and that YouTube saw a decrease in Ad revenue. But if you look at the bigger picture the search revenue has grown really fast from 2020 to 2023!
Alphabet growth 2020-2023 Read More »
Google Ads news – week 17
Google Ads news week 17! Pmax Brand Exclusion Thomas Eccel found the new Pmax Brand Exclusion that is now available as beta(source)! New Validations Google Ads Starting in June new Google Ads accounts can not include a URL in their account name. Gold verification badge Google is now testing a gold verification badge or label(source)! Show
Google Ads news – week 17 Read More »
New Gmail Ads between emails?
A few weeks ago Denie Geertzen sent me a message with a new format of Gmail Ads. Today Floris de Schrijver also saw these new Ads. After a discussion about the new format Thomas Eccel was sharp on the position of this Gmail Ad, which appears between mails. I have never seen a Gmail Ad between emails. Is this a new
New Gmail Ads between emails? Read More »
ChatGPT is available again in Italy!
ChatGPT was reactivated in Italy after its maker OpenAI addressed issues raised by Italy’s data protection authority. The company said it will provide greater visibility of its privacy policy and user content opt-out form(source).
ChatGPT is available again in Italy! Read More »
Google Ads scam
In the recent weeks phishing websites have stolen 4 million dollars with a crypto phishing scam that was runned on Google Ads…
New version Mike Rhodes script.
There is a new version of the script from Mike Rhodes. It looks like this version has the zombie products! With this script you can visualize where PMax spend is going to.
New version Mike Rhodes script. Read More »
New CTA button LinkedIn
LinkedIn premium members can now adjust the CTA button on their profile to: – Visit my store– Visit my website– View my portfolio– Visit my blog– Request a consultation– Sign up for a demo
New CTA button LinkedIn Read More »
Amazon’s ad business is growing
YoY Amazon’s ad business grew by 21% and there is still room for growth. Bing Ads only grew by 3.4 %, Google’s total advertisement revenue was a bit lower, and Meta had an increase in Ad revenue of 4.3%.
Amazon’s ad business is growing Read More »
Pinterest & Amazon Ads partnership
Pinterest has announced a partnership with Amazon! With this partnership, Pinterest is bringing third-party ads to its platform. When you click on such Ad you will be sent to the Amazon website.
Pinterest & Amazon Ads partnership Read More »
Google announced when UA data will be deleted
Google has announced that UA historical data will be available until July 1, 2024!
Google announced when UA data will be deleted Read More »
YouTube launches new ways to connect with Gen Z
YouTube is launching new ways to help advertisers connect with Gen Z audiences. These new options are Gen Z Music and a Trending Music on Shorts pilot.
YouTube launches new ways to connect with Gen Z Read More »
Google shows followers in search results
Google is testing with showing the followers amount of a Instagram account in the search results.
Google shows followers in search results Read More »
Google Ads API 13.1
Google Ads API 13.1 is out! If you want to check the changes click on the link.
Google Ads API 13.1 Read More »
Changes to URL expansion functionality
Google ads is changing the URL expansion functionality. Last week we saw this change for the first time. Below Dario Zannoni made a picture that shows how this functionality is changing. This change gives users more control on Automatic text assets and URLs.
Changes to URL expansion functionality Read More »
New PMax update
Felix Kohmaier found out that Google has released reporting on asset group level for Pmax! You can find this reporting on the table view. When you arrive there you can adjust the columns with metrics like: – performance metrics– attributes– conversions If you don’t see this reporting don’t worry the roll-out can take some time
Meta 2023 Q1
Meta has released their 2023 Q1 numbers. Some findings: – revenue increased 3% year-over-year– net income was down 24% – both revenue and earnings beat estimates– monthly active users are up by 2%.
New headers like highlights, options, or benefits.
Thomas Eccel found out that automatically created structured snippets have new headers like highlights, options, or benefits. These new headers can’t be found when you create manually new snippets. If you want to get more news like this definitely follow Thomas Eccel
New headers like highlights, options, or benefits. Read More »
More countries for return policy structured data
Google now supports 25 extra countries with their new return policy structured data. Before they only supported 25 countries(source).
More countries for return policy structured data Read More »
Google grid format test local
Google is testing with a grid format for local search in the mobile search results(source)!
Google grid format test local Read More »
Bing Ads 2023 Q1
While Google’s advertising revenue is a bit down. Bing Ads are up by 3.4%. LinkedIn Ads are up by 7.6%. Even though Bing Ads is growing they still have a long way to go if they really want to compete with Google Ads.
Alphabet 2023 Q1
The Alphabet 2023 Q1 numbers are out! Some findings: – Youtube revenue is down by 2.6%– revenue of $69.8 billion, 3% up YoY– Google Cloud is for the first time ever profitable– Total Google Advertising spend is lower.
Google April product review update
The April product review update is done!
Google April product review update Read More »
Microsoft expands its presence
Microsoft made a new agreement with IMS by Aleph. Through this agreement, Microsoft Advertising is expanding its presence in the Latin America region. IMS by Aleph is a leading global enabler of digital advertising.
Microsoft expands its presence Read More »
Site name & favicons
Bing is adding site name and favicons in search for some results(source).
Site name & favicons Read More »
Gold verification badge Google Ads
Google is now testing a gold verification badge or label(source)!
Gold verification badge Google Ads Read More »
Similar button Google Ads
Google is testing in Ads with a show similar button(source).
Similar button Google Ads Read More »
Bing Chat insights
In the following weeks, you can see clicks and impressions that came from Bing Chat in the Bing Webmasters Tool.
Bing Chat insights Read More »
Google Ads error fixed
Yesterday some users were experiencing problems in Google Ads. Those problems are now fixed.
Google Ads error fixed Read More »
New Validations Google Ads
Starting in June new Google Ads accounts can not include a URL in their account name.
New Validations Google Ads Read More »