Google Ads will move primarily to real-time bidding auctions for apps.
They also announced that they are expanding in Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms.
![](https://adriaan-dekker.nl/wp-content/uploads/2023/05/Screenshot-2023-05-01-at-22.27.05.png)
Google Ads will move primarily to real-time bidding auctions for apps.
They also announced that they are expanding in Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms.