Google Ads will move primarily to real-time bidding auctions for apps.
They also announced that they are expanding in Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms.

https://adriaan-dekker.nl/
Skip to contentGoogle Ads will move primarily to real-time bidding auctions for apps.
They also announced that they are expanding in Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms.
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