All updates

x-default

Share on LinkedIn

In the latest blog item from Search Central Google said that x-default is potentially underused by sites that already use hreflang.

X-default is used to “specify the language and region-neutral URL for a piece of content when the site doesn’t support the user’s language and region”

So x-default can send a user to a specific version of the website if there is no version for their language.

For more information read this article!

The week in Google Ads, in one email.

Free. Read by 125K+ marketers every week.

Subscribe for free

Seen something new in your account?

Send me the screenshot