WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks.
Some findings:
– CTR increased in 22 out of 24 industries
– CPC increased for 14/24 industries
– CVR is down for most industries
– 91% percent of industries saw an increase in CPL
For more information check: https://lnkd.in/e5ZtJyY5
