Google Ads Benchmarks 2023

WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks.

Some findings:

– CTR increased in 22 out of 24 industries
– CPC increased for 14/24 industries
– CVR is down for most industries
– 91% percent of industries saw an increase in CPL

For more information check:

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