Thomas Eccel found that for the new Demand Gen Experiments you can A/B test different videos and images!
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Tuesday 27 October
PMax
You can now add product questions and answers to your Shopping feed.
Merchant Center has a new question_and_answer attribute. You can submit up to 30 Q&As per product. Use it for compatibility, sizing, materials, installation and common buying concerns. You can send…
Spotted by Ayisha Yousef, via Search Engine Roundtable
Microsoft Ads
Bing is testing menu-style links inside its sponsored results.
It looks different from the earlier test with sitelinks in a bubble box. This one shows the links as a menu within the ad. It looks like a limited test.…
Via Search Engine Watch
PMax
You can now A/B test asset groups in Performance Max.
Google has a beta experiment that compares two sets of assets within the same PMax asset group. How it works: Control group: your existing assets. Treatment group: the alternatives you…
Spotted by Thomas Eccel
