Conversion modeling is a tool that was made available in April 2021 for Google Ads.
This tool is available for advertisers that meet the following requirements:
– Have an advertising presence in the European Economic Area or the UK.
– Correctly implemented consent mode or the IAB Transparency & Consent Framework
– Daily ad click threshold of 700 ad clicks over a 7 day period, per country and domain grouping.
With conversion modeling, Google can fill in gaps in measurement when users deny cookies.
Below in the picture, you can see how Google can attribute “lost” conversions to Google Ads.
This means that you can better measure how profitable your campaign is.
Keep in mind that normally the conversion rate of unconsented users is lower.
For more information about conversion modeling read: https://lnkd.in/edPu6ygz
