The new data strength uplift metric estimates the percentage of additional conversions reported over the past 14 days thanks to enhanced conversions, Google tag gateway and Data Manager connections.
Where to find it:
In Summary under the Goals menu, shown as +X% additional conversions, from +1% up to over 50%, refreshed daily
On the Active conversion tracking status hover card, with a link to Data Strength best practices
It compares your setup against a baseline of a standard website tag for online conversions or GCLID-only imports for offline ones. If you use several features at once, the overlap is deduplicated into one combined percentage.
Watch out: it only gives direction. It doesn't change how conversions are billed or how Smart Bidding optimizes, and it replaces the old single-feature impact cards.
Via Barry Schwartz.
