Only the cost per click changes.
At €0.90: 5,556 clicks, €45 ad cost per order, €1,667 loss.
At €0.60: break-even.
At €0.30: 16,667 clicks, €15 per order, €5,000 profit.
A lower CPC doesn’t save you money. You spend the same €5,000. You just get three times more chances to sell.
Better Quality Score, tighter keywords, cutting the search terms that never convert. That’s where CPC comes from.
