AI Mode Expands Brand Ad Summaries

Google AI Mode is now showing longer summaries above brand ads, expanding how ads are presented within AI-powered search results.

Previously, shorter summaries had been spotted below ecommerce ads. This newer format appears different, placing a more detailed summary above the ad and seemingly focusing on brand-related queries.

The added context could give users more information before clicking, potentially changing how brand ads are evaluated and engaged with inside AI Mode.

Credit to Sachin Patel of Search Engine Watch for reporting the update.

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