Google Ads is now enabling view-through conversion (VTC) optimization by default for newly created Demand Gen campaigns. Previously, the setting was off by default and only supported YouTube and Discover Feed; it now also supports Display inventory.
VTC optimization remains limited to video assets across YouTube, Display, and Discover Feed. View-through conversions are still only partially biddable and do not appear in the main Conversions column.
The feature remains in open beta and is available to interested advertisers.
Thanks for sharing Hana Kobzová.
