Custom dimensions in Google Analytics let teams track and analyze data that isn’t available in standard reports, making insights more relevant and actionable.
They can be set at different levels, such as user-level (for example, subscription tier), event-level (like the name of a downloaded file), or item-level (such as product color).
By using custom dimensions, teams gain better segmentation, clearer reporting, and data that’s easier to use for analysis and advertising.
