Rachna R posted that the Add audience segments for reporting AAR is gone!
When I checked the AAR version of 2022 vs the version of 2023 I found out that the create DSA options is also gone and the bid more efficiently with enhanced CPC option is not available anymore.
Over time Google also added some recommendations:
– bid more efficiently with Maximize conversion value
– add store visits as an account default goal
– improve RSA
– use display expansion
– add broad match
– upgrade conversion tracking
