October 10, 2026

Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren’t the same across products. Take four products, all at a ROAS of 4.0: Product A, 10% margin: needs a ROAS of 10.0 to break even. It loses money.Product B, 25% margin: […]

Google Tag Manager update (October 8, 2026): GTM containers now initialize automatically, and gtag(‘config’) commands appear as gtag.config events in the dataLayer. This may trigger tags unexpectedly, so review wildcard triggers and verify your Google tag installation.