October 8, 2026

Google Ads is now pushing click to sms ads. Thanks for finding Anthony Higman.

Google has updated its alcohol advertising policy to allow 0% alcohol beverages in India, Indonesia, and Egypt, subject to certification. The policy now also covers low-ABV drinks below 0.5% and alcohol alternatives, provided advertisers follow local laws and industry standards. Google has also expanded restrictions around misleading claims and messaging that portrays alcohol as reducing

Google has updated its Merchant Center automation guidance for products with frequently changing prices or availability. Products that change more than once per day may now be disapproved instead of automatically updated, especially when Google detects too many mismatches. The change matters for retailers with fast-moving inventory, where relying only on automatic updates may no

Google has expanded self-serve Conversion Lift to Search and Performance Max campaigns, removing the previous requirement to work with a Google representative. Advertisers need at least 1,000 observed conversions and a minimum $5,000 campaign budget to qualify. Conversion Lift now supports Display, Search, Video, Demand Gen, App, and Performance Max. iOS App campaigns and Travel

New? Felix Duerler saw this new recommendation for adding search themes.

Google is testing a Direct offer asset in Google Ads that lets advertisers show personalized promotions directly in AI Mode. Advertisers can set incentives, promo codes, dates, terms, and claim limits, while Google AI decides when and which offer to show. The feature currently works with campaigns using AI Max or text customization. Thanks for

Google Ads appears to be testing a new Billing menu with more links and a reorganized layout for Billing Reports, Transactions, Payment Methods, and Account Budgets. Interestingly, Summary and Billing Reports currently seem to show the same information. Credit: Govind Singh Panwar &Barry Schwartz

Google Ads is rolling out new AI Max-related reporting columns, including Locations of interest, Optimized targeting, and Brand inclusions. These additions should give advertisers more visibility into how AI Max settings are influencing campaign performance and make analysis Thanks for sharing VIVEK GUPTA.

Google Ads is testing displaying the advertiser’s name within the click to call phone number call asset on the sponsored listings. Thanks for sharing Barry Schwartz & Khushal Bherwani.