July 27, 2026

Google has broadened access to Lead Form assets by removing the previous $50,000 ad spend requirement. Eligibility now mainly depends on advertiser verification and a good policy compliance history, making the feature more accessible to smaller businesses.Lead Form assets are now supported for Search and Performance Max campaigns. Google has also added more lead delivery […]

Google is limiting appeals for older Google Ads policy decisions. From July 21, 2026, decisions that are more than six months old can no longer be appealed directly from the Google Ads account. Advertisers should therefore review policy issues and submit appeals promptly instead of leaving them unresolved for too long. Source: Google Ads Help

Google has opened a form for advertisers that need more time to migrate from the Content API for Shopping to the Merchant API. The current deadline is August 18, 2026. Businesses that are not ready can request extended access until either October 15 or December 31, 2026. The application asks for contact details and a

Google has updated its Performance Max help documentation to clarify how AI is used for text customization. Google AI can generate headlines and descriptions using content from the landing page, website domain, and existing ads. Most of the documentation changes are minor, but this wording makes Google’s role in automatically creating text assets more explicit.

Local Services Ads are moving into the Google Ads interface. The campaigns will run under Performance Max with pay-per-lead goals, while keeping the current LSA model: ads remain limited to Search and Maps, and advertisers continue paying for valid leads rather than clicks. The move should make campaign and lead management easier by bringing LSAs

Ecommerce stores still using it must migrate to the Merchant API to prevent ads and free listings from stopping. You can check your usage in Merchant Center through Settings → Add-ons → API diagnostics. Credit to Brodie Clark for highlighting the update.

Google has banned ads for prediction market contracts and related products in Michigan and New York. The restriction took effect on July 13, 2026, following a similar ban in Ohio in June.

Google has confirmed a fix for the Shopify product ID bug that caused some merchants to lose historical product performance after reinstalling the Google & YouTube app. Google advises merchants not to uninstall the app while the fix is being rolled out. Credit to Ginny Marvin, Emmanuel Flossie, and Matinique Roelse for sharing.

Google has launched a dedicated NotebookLM to help agencies pitch Performance Max to clients. The tool can generate pitch emails, discovery call scripts, campaign setup guidance, and PMax recommendations. Useful for speeding up preparation, but strong pitches still require real client context and strategic expertise. Credit to Bia Camargo for sharing.

Google Ads is now showing AI-powered conversion recommendations in the Conversion Summary dashboard. The recommendations suggest actions such as Page views and Engagements, labelled “Recommended by Google AI”.