July 5, 2026

Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere:→ New cohorts ruin your LTV→ 1 category could reduce your CR→ Mobile traffic decreases your AOV Dmitry Nekrasov collected 8 real-world examples of metrics that look fine until […]

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products➡️ Get clicks➡️ Make sales But the reality? It’s a full-stack performance system. Scaling Shopping today means mastering: ✅ Product Feed Optimisation — clean titles, attribute enrichment, keyword harvesting & diagnostics✅ Campaign Structure — full-funnel PMax + Standard setups, asset testing &

View-Through Conversions Simplified Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled data fills in gaps post-iOS

Google Fully Launched the “Top Insights” Open Beta. Thanks for sharing Aleksejus Podpruginas!

Most Google Ads accounts don’t fail because of one big mistake. They fail because of dozens of small ones that compound over time. Things like: weak conversion trackingbroad targetingignoring search termspoor landing pagesstale ad copyoptimizing for clicks instead of revenuemaking decisions without enough data At the same time, the accounts that consistently outperform usually do

Google Ads has changed more in the last 3 years than in the previous 15. What used to be a highly manual, keyword-driven system is now increasingly automated and AI-powered. Old Google Ads Build detailed account structuresCreate tightly themed ad groupsManage exact, phrase, and broad match manuallyWrite multiple ads per ad groupSet bids by handAnalyse

Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: StrategyKeyword & audience targetingAd copywritingLanding page optimizationBidding & measurementTesting & optimizationScaling profitably Google Ads rewards marketers who understand the full system not just the platform. If you can: Match keywords to intentWrite compelling adsBuild high-converting

Most people optimize campaigns like this: Get conversions → Lower CPA → Scale But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇 Instead of optimizing for any conversion… You can now optimize for the right type of customer: – New customers– Existing customers– High-value users– Lapsed customers This is the

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍 1. Campaign Audit Identify what’s working vs. wasting spend• High CPA keywords• Low CTR ads• Weak landing pages• Search terms report = goldmine 🧠 2.

Most people think advertising is simple. Create an ad → run it → get sales. Reality in 2026? Advertising is a system. Winning with ads today requires: • A clear strategy (not random campaigns)• A strong offer that actually converts• Creatives that stop the scroll• Messaging that matches intent• Smart audience targeting• Continuous testing &