July 2, 2026

Most people think AI Max works like this: Turn it on → Let AI optimize → Results improve “It’s basically autopilot for ads.” But here’s what AI Max actually looks like in 2026: It starts with strategy. Clear goals. Strong creative.Clean data.Proper tracking. Then comes guidance. With AI Brief, you’re defining: – What your ads […]

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

Make Your Ads More Relevant with Keyword Insertion in Google Ads Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what people are searching for. Example Headline: Buy {KeyWord:Chocolate} If someone searches for: Dark Chocolate → Buy Dark ChocolateSugar Free Chocolate → Buy Sugar Free ChocolateGourmet

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I still see: People treat it as a “technical upgrade”… Instead of a business advantage. Because server-side isn’t just about accuracy. It’s about control. Winning with

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇 🔹 All Conversions (by click time) Counts conversions on the day the ad was clickedTells you when interest happenedNot when results happened 🔸 All Conversions (by conversion time) Counts conversions on the

It looks like Google is testing the “Included Or Missing Words” Organic SERP Feature Now Directly In Paid Ads. Thanks for sharing Anthony Higman.

Google Ads’ Attributed Brand Search (ABS) conversions show when users search for a brand after seeing an ad, even without clicking. They currently work across Demand Gen and YouTube placements, including YouTube, Discover, and Gmail, and must be enabled through a Google rep. Credit to Dario Zannoni for sharing the breakdown.

Google Ads News Looker Studio update Regionalization in Conversational Analytics for Data Studio. Conversational Analytics in Data Studio now supports multi-region BigQuery data agents. Prediction Policy Google is updating its U.S. Prediction markets policy in June 2026. From June 2, 2026, ads for prediction market contracts and related products are prohibited in Ohio. LSA Update

Barry Schwartz discovered that Google Removes Shocking Content From Ads Not Allowed For Young Users.

Sachin Patel & Barry Schwartz discovered that Google Ads Tests Open In New Window Icon