Most apps never leave localhost. They get a screenshot, a few likes, and disappear. Building is cheap now. The moat is still distribution, trust, and solving something people will pay for twice. Graphic: Jason Saltzman
Vibe coding has a 99% death rate Read More »
Google Ads has introduced a useful diagnostics feature within Channel Performance, found under Insights & Reports. Advertisers can now review diagnostics across all channels or examine a specific channel to identify: ✅ Missing assets✅ Assets that were not accepted✅ Opportunities to improve campaign performance directly from the report This should make troubleshooting Performance Max campaigns
New Performance Max Channel Diagnostics Read More »
Most people think Google Ads is about writing a clever headline. It’s not. It’s about building a system that makes your ad feel like the exact answer to a search. Here’s the anatomy of a high-performing Google Search Ad: → Structure (campaigns & ad groups) determines relevance→ Keywords determine when you show up→ Headlines stop
The Anatomy of Google Search Ads Read More »
I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding👉 PMax across the full funnel (not just TOFU)👉 Demand Gen for new demand👉 Data > everything
Ultimate Google Ads Checklist Read More »
Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products➡️ Get clicks➡️ Make sales But the reality? It’s a full-stack performance system. Scaling Shopping today means mastering: ✅ Product Feed Optimisation — clean titles, attribute enrichment, keyword harvesting & diagnostics✅ Campaign Structure — full-funnel PMax + Standard setups, asset testing &
Shopping Ads in 2026 Read More »