June 27, 2026

AI Max Reporting Update

Google expanded its AI Max for Search reporting guidance, confirming that Dynamic Search Ads will automatically transition to AI Max starting in February 2027. The update adds clearer search-term and landing-page views, exclusion controls, dedicated travel campaign reporting, and best practices emphasizing conversion intent, reviews every one to two weeks, and limited use of negative

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New Agency Roles in Merchant Center

Merchant Center for Agencies is introducing Admin and Standard roles to simplify account management and strengthen security. Agency Admins have full control to link or unlink client accounts, manage Standard users’ permissions, and organize clients with custom labels by brand, vertical, or team. Standard users receive access only to the client accounts they need. This

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Google clarifies broad search in Local Services Ads

Google has expanded its Local Services Ads broad search documentation, explaining how advertisers can opt out of general category queries, identify broad-search leads, and report on their costs. Disabling broad search may reduce leads and applies across all industries in multi-vertical accounts, with special controls for legal and food businesses. Google also clarified that LSAs

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