June 23, 2026

⚠️ Google Ads is unifying Enhanced Conversions from June 2026

“Enhanced conversions for web” and “for leads” will become one setting. Advertisers can also send customer data through website tags, Data Manager, and API simultaneously—no longer choosing just one method. Existing eligible setups migrate automatically, while offline and lead uploads move to the Data Manager API from June 15, 2026. Review your account to ensure

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IKEA Shows the Real Opportunity of AI

When AI took over routine customer enquiries, IKEA chose to reskill 8,500 employees rather than make them redundant.That decision changed the story from cost-cutting to growth.IKEA introduced Billie, a chatbot designed to handle repetitive questions about deliveries, returns, stock availability and opening times. By 2023, it was handling 47% of customer enquiries directed to call

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How a Guy Landed His Dream Job for $6 using a Google Ad 🤣

Alec Brownstein wanted a job at a top advertising agency, but sending another résumé felt about as creative as printing “I am creative” in Comic Sans. Then he had an idea. He Googled the names of several famous creative directors and noticed something surprising: nobody was advertising against their names. So Alec bought Google AdWords

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