June 5, 2026

Structured Data Files v10 is now generally available in Display & Video 360 for both downloads and uploads. Key updates include support for CTV targeting in Line Item files, regional location list targeting in Ad Group files, new and updated Audio Content Type Targeting options, and the removal of deprecated Campaign, Insertion Order, and certain

Arpan Banerjee discovered that because of the Shopify issue, Merchant Center flagged a lot of product pages as unavailable. Make sure to check these!

No waiting for a trial link. No gated download. Just free paid media planning tools, live here: https://eleniq.com/tools Use them to sense-check forecasts, budget shifts, marginal ROAS, creative fatigue, CAC, break-even ROAS, media plans, and more. Built for performance marketers who want to make sharper planning decisions before budget is committed. Free to use. No

Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: StrategyKeyword & audience targetingAd copywritingLanding page optimizationBidding & measurementTesting & optimizationScaling profitably Google Ads rewards marketers who understand the full system not just the platform. If you can: Match keywords to intentWrite compelling adsBuild high-converting

After years of rising costs, Google Ads just delivered some good news. According to the 2026 Google Ads Benchmarks report, the average cost per lead (CPL) dropped for the first time in five years. Key benchmarks for 2026: • Average CTR: 6.64%• Average CPC: $5.42• Average Conversion Rate: 8.18%• Average CPL: $66.69What stands out:• Conversion

Google’s AI Overviews aren’t killing clicks, they’re reshaping where they go. New data (5.47M queries, 2.43B impressions) shows: • CTR dropped hard in 2025… but is now rebounding (+85% since Dec)• Searches WITHOUT AI Overviews are becoming more valuable (CTR up to 3.8%)• If you’re cited in an AI Overview → you win• If you’re

Facebook Ads vs. Google Ads: View-Through Conversions Simplified Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled

YouTube has earned its sixth consecutive Media Rating Council brand safety accreditation, now expanded to include YouTube Shorts. This makes YouTube the first platform to receive MRC brand safety accreditation for short-form video. The certification covers YouTube’s three inventory suitability tiers Maximum, Moderate, and Limited Mode giving advertisers more control over where their campaigns appear