October 15, 2025

In The Matrix, Neo thinks he knows what’s real until the code starts falling and he finally sees everything. That’s the same shift happening right now in tracking. A new ProfitMetrics feature quietly started revealing conversions that normal setups completely miss. It’s not another hack. It’s a deeper signal. Giving Smart Bidding access to the real revenue picture, […]

Mobile game marketers often focus all their energy on Q4. But there’s a powerful window right after from late December into mid-January known as Q5. New devices flood the market during the holiday season → more potential players to reach Gamers have more downtime → more screen time, more opportunity to convert Ad costs often drop

The platform is rolling out a sleek new video player across mobile, desktop, and TV designed to feel cleaner, faster, and more immersive. The controls are now rounded and semi-translucent, taking up less space on the screen. Gestures like double-tap to skip feel smoother. Comments are better organized and easier to read. And small touches

Microsoft has unveiled MAI-Image-1, its first text-to-image model built entirely in-house. The generator emphasizes photorealistic results and faster performance than larger models, with strengths in scenes like landscapes and lighting. It already ranks in the top 10 on LMArena, the public AI image benchmark. Microsoft says it designed the model with feedback from creative professionals to avoid repetitive or generic

Google Ads news Meta Import The new Meta import for GA4 is live in beta! Found by Himanshu Sharma! New Ads tab: Missed Growth Opportunities Maggie Humphrey discovered that Google is testing with a new tab called Missed Growth Opportunities! Internal tool Thomas Eccel & Anas Siddiqui discovered this bug in Google Ads. The internal