Arpan Banerjee just texted me that Google Analytics has introduced report snapshot templates (User behavior, Sales and revenue, and Marketing performance) to help users quickly understand key data insights. Additionally, the card library has been updated for easier discovery of relevant cards.
Report snapshot templates Read More »
Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is up to date.
Reactivation strategy Read More »
And science backs it up. A study by Stanford University found that productivity drops sharply after 50 hours of work per week, and after 55 hours, it flatlines. Put simply: you’re not getting more done. You’re just spending more time being tired. Here’s the hard truth some ignore: Burnout isn’t a badge of honor. It’s
Working more ≠ working better? Read More »
You can implement the advanced modeling with cookieless pings. But it won’t work. This is because of the threshold. For conversion modeling these thresholds are 700 ad clicks over a 7 day period, per country and domain grouping.
Most advertisers don’t benefit from consent mode. Read More »
Search advertising surged nearly 16% YoY to $102.9 billion, maintaining its spot as the top digital ad format with 39.8% market share, per the IAB’s 2024 report. Total U.S. digital ad spend hit a record $258.6 billion. Other notable gains: Social media: $88.8B (+36.7%)Video: $62.1B (+19.2%)Retail media: $53.7B (+23%)
U.S. Search Ad Revenue Hit $102.9B in 2024 Read More »
Here’s what just dropped: Search & Others$46.2B → $50.7B (+10%) YouTube Ads$8.1B → $8.9B (+10%) Google Network$7.4B → $7.3B (flat) Total Google Ads$61.7B → $66.9B (+8.5%) Total Alphabet Revenue$80.5B → $90.2B (+12%)
Q1 2025 Google Ads revenue is in Read More »
Google is testing a new AI-powered video results carousel in Search, designed to surface the most helpful video clips for specific queries. This feature helps users discover relevant content and topics, especially for product searches (e.g., “best noise cancelling headphones”) or travel-related queries (e.g., “museums to visit in San Francisco”). The test is currently limited
New AI-powered video results carousel in Search Read More »
Google has removed EnergyConsumptionDetails properties. Added a note on backward compatibility for developers using the original markup. Included an alternative to the certificationIdentification property for merchants without EPREL codes. This update was done following the October 2024 announcement, the EnergyConsumptionDetails type has been replaced by the more comprehensive Certification type.
Updating the Merchant Listing Documentation on Energy Efficiency Read More »
Arpan Banerjee just texted me that ss of April 24, 2025, Checkout on Merchant is available for Demand Gen campaigns running on YouTube In-stream. This feature lets users quickly move from product discovery to checkout directly on the merchant’s website. It was already supported in Performance Max campaigns and organic shopping results. How to enable
Checkout on Merchant Now Available for Demand Gen Campaigns in the US Read More »
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Product Launch Alert 🚨 Read More »