New LSA update found by Anthony Higman A new Google Local Services Ads (LSA) update introduces provisions allowing Google to modify and display LSA content more broadly across its platforms. The update also permits Google to record messages and calls originating from URLs listed on advertiser profiles. Additionally, new rules now apply to agencies managing […]
Google has introduced a new feature called Video Previews for Google Business Profile verifications. This allows users to preview their video verification before submitting it, ensuring all required elements are included. This update helps improve clarity, reduces errors, and minimizes the need for resubmissions saving businesses time and effort.
Video Previews for Google Business Profile verifications Read More »
CPCs up. Reach expanding. Conversions? Meh. Sounds like a glitch, right? 🤣 Nope. It’s Google Ads evolving. More automation. Less control. Higher costs( especially for those who do not adapt) Here’s how you can stay ahead: – A killer offer that converts– Elite tracking (Google won’t do it for you).– A solid AOV It’s not
🚨 NEW GOOGLE “BUG” 🚨 Read More »
Soon, Google will roll out image optimizations for Pmax. This new document was found by Hana Kobzová. The update was announced earlier, but now we know where to find it when they release it:). Must be coming soon!
Image optimizations for Pmax Read More »
Really easy. You only have to do these things that Teodor Yordanov shared: – Try to resolve ad disapprovals for non-relevant policy violations every single day– Use Standard Shopping Campaigns because PMAX steals your brand traffic– Analyse SQRs knowing you have got 10% more results than before– Apply Experiments wishing you had more than 30
I am telling you PPC is easy 🤡 Read More »
Interesting graph from Juniper Research about how ad fraud will double from 2023 to 2028! Of course, ad spend is also increasing, so something to take in mind!
How ad fraud will double from 2023 – 2028 Read More »
Mike Ryan released a great piece with many other PPC Specialists and Smarter Ecommerce (smec) on the current states of Pmax! This report is a must read for every ppc specialist. Go check it here: https://lnkd.in/eiaUN_Hb
Current states of Pmax Read More »
Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to +75% more than your set daily budget.→ On other days, it’ll spend less.→ Over the week? Never more than 7x your daily budget. Example: Daily
How do Meta daily budgets actually work? Read More »
A big difference between the Basic Consent mode vs the new Advanced Consent mode is that the advanced mode uses cookieless pings. With this tool Google can use a advertiser-specific model as opposed to a general model for conversion modeling.
Basic Consent mode vs the new Advanced Consent mode Read More »