Exclusion by age Pmax 🚨
Axel Falck 🧙‍♂️ discovered that the exclusion by age is now live in his account! This feature was already announced earlier, and now seems to be rolling out.
Exclusion by age Pmax 🚨 Read More »
April 21, 2025
Reminder for Meta Ads’ daily budgets how they actually work
Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to +75% more than your set daily budget.→ On other days, it’ll spend less.→ Over the week? Never more than 7x your daily budget. Example: Daily
Reminder for Meta Ads’ daily budgets how they actually work Read More »
Ad customizers = your Google Ads on autopilot 🔥
Instead of writing 100 ads, you write one, and Google swaps in the right product, price, or message based on who’s searching. Example: Someone searches “ProWhip 300” → your RSA shows: – ProWhip 300 Stand Mixer– 5 quart tilt-head.– Just $199 – sale ends in 5 days. All from this line in your ad: {=Mixers.Model}
Ad customizers = your Google Ads on autopilot 🔥 Read More »
Apple rebrands Search Ads to Apple Ads
Apple has officially renamed Search Ads to Apple Ads to reflect its expanding ad presence beyond App Store search results. Ads now also appear in the Today tab and app product pages, signaling a shift toward broader digital ad offerings. With more premium ad placements and increased visibility, Apple Ads is becoming a more powerful
Apple rebrands Search Ads to Apple Ads Read More »
New call-to-action buttons
Google has uploaded new call-to-action buttons on how you can configure enhanced conversion! Good move. If you read how it works, why not also show the configuration?
New call-to-action buttons Read More »
TikTok Ads introduces new exclusion tools for better brand control
TikTok has rolled out two new global ad placement controls: the Video Exclusion List and Profile Feed Exclusion List. These tools let advertisers block specific video IDs or user profiles from appearing next to their ads, offering more precise brand safety and alignment. Part of TikTok’s Safety Suite, the update also includes a Brand Safety
TikTok Ads introduces new exclusion tools for better brand control Read More »
Google hit with $6.6 billion lawsuit over search dominance
Google is being sued in the UK for allegedly abusing its dominance in search advertising to inflate ad prices over the past 13+ years. The class action could impact hundreds of thousands of UK businesses. Key Details: – ÂŁ5 billion ($6.6 billion) in potential damages.– 90%: Google’s share of UK search ad revenue (2020 CMA
Google hit with $6.6 billion lawsuit over search dominance Read More »
Google Ads Safety Report 2024
Google’s 2024 Ads Safety Report reveals a sharp rise in enforcement efforts, powered by AI and large language models (LLMs). The company focused on earlier fraud detection and stronger policy enforcement at scale. Key Stats: – 5.1 billion ads removed– 9.1 billion ads restricted– 39.2 million advertiser accounts suspended (↑ 200% YoY)– 1.3 billion publisher
Google Ads Safety Report 2024 Read More »
Automatic Video action campaign upgrade
Muhammad S. got a new message that Google Ads is going to automatically update the Video Action campaign into Demand Gen starting in July.
Automatic Video action campaign upgrade Read More »
Why are my conversions off?”
A follower asked this last week. Turns out, it wasn’t the tracking, it was the count setting. Here’s what happened: Someone filled out the contact form 3 times. Same person. Same click. But their conversions showed 3. Why? Because the setting was on “Every”, great for purchases, not for leads/forms. “Every” = count every action“One”
Why are my conversions off?” Read More »