The Business Owner asked me this with wide eyes… And honestly? Been there😅 Here’s something Business owners miss when they set their Google Ads budget: – You’re not setting a hard daily cap.– You’re giving Google flexibility. Because traffic doesn’t follow a perfect schedule. Some days pop. Some days flop. So here’s how it works: […]
“Wait, why did my campaign spend double my daily budget yesterday?” Read More »
Khushal Bherwani & Barry Schwartz discovered that Google is testing a new label in search!
New label in search! Read More »
Here’s how it works (and why you don’t want to use it in competitor campaigns): Let’s say you’re running ads for your chocolate shop 🍫 You can use keyword insertion to dynamically update your ad copy based on what triggered your ad. Example: In your ad headline, you write: Buy {KeyWord:Chocolate} Now Google Ads will
Keyword insertion ≠ magic trick Read More »
Temu did not only quit with advertising on Google in the US they also stopped advertising on the other platforms!
Temu stops with advertising on multiple platforms Read More »
First time seeing the resume shopping tab in my search results!
Resume shopping tab Read More »
Dario Zannoni discovered that Google is now showing products in Gmail!
Product feeds coming to Gmail? Read More »