Starting April 30, 2025, Google TV Masthead ads in the U.S. will allow content related to Daily Fantasy Sports and Sports betting, provided advertisers comply with Google’s Gambling and games policy.
Updates to Google TV Masthead Read More »
Microsoft Ads just introduced a major shift for advertisers in the EEA, UK, and Switzerland. If you’re using UET tags without valid user consent, your tracking is at risk. Microsoft is now actively restricting tags that don’t comply with consent requirements. That impacts conversion tracking, retargeting, and campaign optimization. If you’re seeing “Partial Restriction” warnings
No Consent mode, No Conversions 🚨 Read More »
You need someone who’s seen 100+ broken offers, Watched landing pages burn budget, And knows when your funnel just isn’t ready yet. Google Ads specialists aren’t just ad managers anymore. They’re business coaches in disguise. They’ll tell you: → Your offer isn’t strong enough→ Your page doesn’t convert→ Your market’s too cold But here’s the
You don’t need another media buyer. Read More »
Google has launched a campaign urging small business owners to oppose California Assembly Bill 566, a proposed law aimed at strengthening consumer privacy protections in digital advertising. The company sent emails encouraging recipients to sign a letter from the Connected Commerce Council against the bill. AB 566 would require browsers and mobile operating systems to
California Assembly Bill 566 Read More »
Google loves Pmax… and now apparently Shopping & Demand Gen too 👀 That’s all you’ll see in the campaign-type overview for some accounts. Wanna see more? You have to hit “See more” to reveal the rest. 👀 Spotted by Zeeshan Ali !
Mike Ryan discovered that Temu has stopped advertising in the US! Good news for other retailers who had to compete with them.
Temu Turned Off Google Ads Read More »
Barry Schwartz discovered that Google has expanded its Structured data carousels (beta) feature in Search. Initially limited to flights queries in select countries, it now supports a broader range of query types including ground transportation, hotels, vacation rentals, local businesses, and things to do (events, tours, activities) across all EEA countries on both desktop and
Structured data carousels expantion Read More »
No organic post in sight. Just scroll… ad ad ad Is this why Reach is tanking? Or is LinkedIn just having a moment?
Three ads back-to-back? 😳 Read More »
🚨 Meta is revolutionizing ad measurement with the rollout of incremental attribution, aiming to show the true impact of ads by filtering out conversions that would have happened anyway. Using conversion lift and geo lift methods, Meta holds back ads from a segment of the audience and compares results to measure incremental lift. This upgrade
Incremental Attribution Read More »