Google Ads News First order attribute Arpan Banerjee saw the first order attribute for the first time in Google Ads, looks like they are finally rolling this out! New verification method Zeeshan Ali discovered this new verification method for Google Ads cases. Before you had to go back and forth about verification now you can […]
Google Ads news week 15 Read More »
Besides using keyword insertion for headlines you can also use it in your description or display URL.
It’s wild how LinkedIn weekends used to be fine. You could post on a Sunday and still get solid traction. Now? Not so much. I used to tell people: “Don’t overthink timing. Just post.” But lately, things have shifted. Weekday posts = way better reach Weekend posts = kind of dead So here’s the new
While ChatGPT excels at generating text based on prompts, AI agents take it a step further. They work autonomously observing their environment, processing data, making decisions, and taking actions without constant human input. This makes them ideal for tackling complex tasks like automation, real-time analytics, and personalized interactions. Think smarter workflows, enhanced customer experiences, and
AI agents are the next evolution beyond tools like ChatGPT Read More »
Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is up to date.
Reactivation strategy Read More »
Most people write weak prompts and then wonder why AI gives them meh answers. Greg Brockman (yeah, the OpenAI guy) just revealed the ultimate prompt structure to get high-quality results. Here’s the breakdown: 1. Goal: What do you actually want? Be super clear.2. Return Format: Tell AI exactly how to respond. Lists? Paragraphs? Tables?3. Warnings:
Want better AI responses? Read More »
Facebook Ads vs. Google Ads: View-Through Conversions Simplified Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled
Facebook Ads vs. Google Ads Read More »
There’s a mode for whether you’re focused on finding new customers or reactivating old ones. New Customer Modes • New Customer Value Mode – Bid more for new vs. existing customers• High Value New Customer Mode (Beta) – Prioritize high-value new customers• New Customer Only Mode – Only bid for net-new customers Customer Retention Modes
Google is doubling down on smart targeting Read More »
This week Google Ads launched the retention Goal (beta) With this goal, you can Re-engage lapsed customers using Customer Match in your Performance Max campaigns. Why it matters: → Targets existing customers→ Boosts LTV→ Complements the NCA goal→ minimize customer churn You’ll need: ✔️ PMax campaign w/ GMC feed✔️ Purchase conversion goal✔️ NCA in New