April 14, 2025

New Page on YouTube subscriptions for Demand Gen

Google Ads now lets advertisers track and optimize for YouTube channel subscriptions and follow-on views as conversions in Demand Gen campaigns. Once a Google Ads account is linked to a YouTube channel, these engagement actions can be used as measurement or bidding goals. Tips from Google: – Use YouTube subscriptions or follow-on views as primary

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New Google feature

Google has officially launched a new feature in its AI Overviews that links certain terms directly to Google Search results. This change, tested over the past month, is designed to help users explore topics more easily by reducing the need for separate manual searches. Key points: – Terms in AI Overviews are now clickable and

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Uber x instacart

Uber Advertising is partnering with Instacart to integrate its Carrot Ads solution, expanding the reach of Uber Eats’ Sponsored Items to more CPG (Consumer Packaged Goods) advertisers in the U.S. Through this integration, campaigns created in Instacart Ads Manager will now automatically run across both Instacart and Uber Eats, reaching millions of high-intent grocery shoppers.

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