EMARKETER just released a major report on how tariffs could impact advertising and commerce updated last-minute after a 90-day reprieve was announced. Thankfully, their three-scenario approach already accounted for shifting outcomes. One key takeaway: social ad growth may slow as big spenders like Temu and SHEIN pull back. Temu alone made up 10% of Meta’s […]
Impact Tariffs on Ads 🚨 Read More »
Discovery comes to the desktop. Now, will we see Ads here? I’m very curious about how this can impact the Demand Gen campaigns and when Google will roll this out. Imagine how many impressions you get 🤣 …
Ads on your homepage 🚨 Read More »
Create your Google Ads account in your Square dashboard and get 500 dollar ad credit when you spend your first 500 dollar: https://squ.re/3Yq1DLk
New Google Ads sale! Read More »
Google AdSense has launched a new Rewarded Ad Units beta program, separate from the Rewarded Ad Gate beta introduced in 2022. This new feature allows site owners to offer users rewards such as access to premium content, ad-free pages, or coupons—in exchange for watching full-page image or video ads for a set duration (5–30 seconds).
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Google has announced the 2025 updates to the Merchant Center product data specification. These changes aim to improve the accuracy and clarity of product listings across Shopping ads and free listings. Some updates are effective immediately (from April 8), while others will apply from July 1, 2025. Here’s a quick overview of what’s changing. Effective
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A forthcoming EMARKETER report will explore these effects in detail. Meanwhile, an IAB survey of U.S. advertisers suggests that social media would be the first ad channel to face budget cuts in a new tariff era. The full report, releasing tomorrow, will highlight key shifts for brands, retailers, agencies, ad platforms, and tech companies!
Tariffs are expected to impact both ecommerce sales and advertising spend. Read More »
Ömer Seyfettin Ekinci saw this call to action on the picture of a YouTube ad looks weird.
Call to action on picture? Read More »
Google introduces Server-Guided Ad Insertion (SGAI), a new ad insertion method that blends the seamlessness of server-side ad insertion (SSAI) with the flexibility of client-side ad insertion (CSAI). It offers: Flexibility to support innovative formats like squeezebacks and L-bannersControl over ad break timing and scheduling Efficiency through simplified operations and resource savingsSGAI uses Google’s Dynamic
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Google has updated the Search Console Shopping tab listings report, now renamed to the Merchant opportunities report. The refreshed report includes payment methods and store ratings, helping merchants provide more useful info to shoppers.
Merchant opportunities report Read More »