April 9, 2025

General Account Setting

Arpan Banerjee & Dario Zannoni discovered there’s a new option under General Account Settings in Google Merchant Center that lets Google use your existing marketing content (like newsletters, social posts, and promos) to enhance visibility across Google services such as Search, Shopping, and Maps. When enabled, Google may extract: – Social media links and content

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New Looker Studio dashboard combines Search Console and Google Analytics

Google has released a new Looker Studio dashboard that brings together data from Search Console and Google Analytics. With this dashboard, you can: Track how users find your site (search impressions, clicks, queries) Analyze what they do on-site (pageviews, on-page clicks, conversions) Visualize both data sources in one unified view The update includes guidance on:

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pMaximizer

Google Introduced pMaximizer, an open-source dashboard built on Google Cloud to help optimize Performance Max campaigns. It provides insights into asset, product, and campaign performance, and highlights areas where best practices are not followed. More details and access on GitHub.

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