April 1, 2025

Facebook Ads vs. Google Ads: View-Through Conversions Simplified Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled

Jordie van Rijn 💙💛 spotted that Google has started rolling out its “Manage Subscriptions” feature.

Conversions can have a delay! If you use a portfolio bid strategy you can check this at the report section:)

If you’re using Maximize conversion value with a target ROAS and want to update your account-level conversion goal, Google recommends following these steps to manage performance effectively: 1. Identify your new goal2. Change to that conversion3. Make gradual adjustments unless there’s a big shift in conversion volume/rate—then go bigger.4 Let Smart Bidding Adapt, It will

Hana Kobzová got access to the new Demand Gen columns! Thomas Eccel spotted them also yesterday I think! Very nice that Google is rolling these out.

March 24, 2025 Looker Studio Update Looker Connector Enhancements (Preview): Now supports connections to private IP Looker (Google Cloud core) instances via instance ID.Supports selected calculated field functions. New Partner Connectors Added: SEMSTORM Reports by SEMSTORMPango by Pango Solutions ABAppsFlyer by DataslayerVista Social by Vista SocialLinkedIn Pages – Free by Data BlooWooCommerce – Free by

Google has added REST code examples to the Google Ads API documentation, responding to developer feedback. These examples, shown alongside client library code, demonstrate how to perform common operations like: – Creating customer accounts– Listing accessible accounts– Managing recommendations– Generating keyword ideas Examples include cURL commands and can be found in relevant sections of the