August 8, 2024

Mature cosmetic

On September 3, 2024, the Google Ads “Sexual content policy – Mature cosmetic procedures” will be updated to allow pubic hair grooming ads to serve on the Google ad network (including Display and YouTube) in Australia, Brazil, Canada, France, Germany, India, Japan, Poland, South Korea, United Kingdom, and United States.

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New Cross-Channel budgeting GA4 🚨

Of course, Brais Calvo Vázquez discovered a new Alpha from GA4! Cross-channel budgeting in Google Analytics 4 enables you to analyze performance trends in your historical data to help determine where to invest incremental dollars or adjust budgets for in-flight and future media initiatives. Cross-channel budgeting includes the Budgeting Overview and the Projections Report. Cross-channel budgeting

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Canada fee

As of 1 October 2024, Google will begin adding a new ‘Canada DST Fee’ surcharge to your next invoice or statement for ads served in Canada. This means that invoices or statements for Ads served on or after 1 October 2024 will include a surcharge at a rate of 2.5% for ads served in Canada.

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