ChatGPT-4 Azure
ChatGPT-4 is now available in Azure!
Google is upgrading the Search Status Dashboard with a ranking section! Below you see how this looks.
Upgrade Google Search Status Dashboard Read More »
This change applies to conversions imported from GA4 to Google Ads. For more information/explanation I recommend reading the post from Frederik Boysen : https://lnkd.in/e-Zxehyv
Google is changing its non-direct click import to full cross-channel conversions. Read More »
Today Microsoft launched a new targeting solution that targets shoppers based on the categories they browse. This new option gives advertisers the chance to use audience behaviors(source).
Microsoft launched a new targeting solution Read More »
Below you find some slides of the EMA Product Kickoff. The slides are based on the updates that Google announced. A few slides were captured and shared by Tiago. conversion-based audiences with first-party data & customer match. External conversion lift user-based video action Marketing Mix modeling Campaign- level brand exclusions Video action Planning & forecasting
EMEA Product Kickoff Slides Read More »
Google Ads often counts existing customers as new, so you pay acquisition costs for retention.
Join the free webinar on June 30 at 14:00 CEST to learn how POAS, profit data, and real LTV fix this.
Bid for future profit not easy conversions.