New data from Datos, A Semrush Company, Q2 2025 report shows AI tools like ChatGPT are rapidly gaining ground, with European desktop usage jumping from 0.26% to 0.78% in just one year.
That’s nearly 3x growth.
Meanwhile, zero-click searches on Google are quietly skyrocketing, especially in the US, signaling a major shift in how users interact with SERPs.
This means fewer organic clicks, less repeat search behavior, and more queries being answered without requiring a visit to your site.
If you rely on SEO or paid clicks for traffic, this isn’t just a trend. It’s a warning shot.
Time to rethink:
– Where discovery happens
– How do you track intent
– What role does AI plays in your funnel
Found in: Datos, A Semrush Company – State of Search Q2 2025
