You can steer on these things in Google Ads

Google Ads is based on keywords and you steer on those of course but you still have other options.

Below you find a small list of other things you can steer on:

– location
– device
– ad schedule
– audiences
– ad copy
– landing page
– placement (display ads)

You always want to have a reason to steer on these things.

So don’t start doing things randomly.