Google updated its Unacceptable Business Practices policy to say this outright. Ads that use AI to impersonate a public figure are not allowed, even with an AI disclosure.
This clarifies the existing rules. No new penalties or detection methods were announced.
It is not a ban on AI creative in general. It targets content that makes people believe a public figure appears in, speaks in or endorses your ad.
For agencies: check AI-generated voices, videos and images for lookalikes before launch. This policy category can lead to account-level consequences.
Via Search Engine Land.
