Segment your campaigns.
The problem is that if you do not segment your campaigns, you have no control over the spending.
Google normally will just spend a lot on a few products.
By segmenting you can control this.
Below you see an example from the shopping booster from ProfitMetrics.io.
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Subscribe for freeIf you upload one batch to several accounts and they share the same conversion action name, Google may accept a GCLID or phone number in an account that never got…
Spotted by John Horn, via Search Engine Land
The AI is campaign-aware and covers text copy, keywords and landing pages. You can download a CSV for internal sign-off or review in Google Ads before going live. Website translation…
Spotted by Google Ads
The list already covered the European Union, India and New York. If your campaigns target these locations, ads with assets you mark as AI created or edited will carry a…
Via Barry Schwartz (Search Engine Roundtable)
