Big update! Starting April 7, 2025, Google Ads and Display & Video 360 will enforce a 540-day maximum membership duration for Customer Match lists.
Lists exceeding this limit will be adjusted, potentially reducing list size and pausing campaigns with too few users.
To avoid disruptions, refresh or update your lists before this date. Regularly re-upload customer data to maintain list size and effectiveness.
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
