Meta is expanding advertising on its Threads platform to all eligible advertisers globally, with ads initially appearing in select markets.
The company plans to test the feature in over 30 countries, including the United States, as part of a phased rollout aimed at optimizing both user and advertiser experiences.
Ads will be identifiable by a “Sponsored” label next to the posting account’s username.
This broader launch follows a limited test that began in January 2025 with a few brands in the U.S. and Japan.
Threads and Instagram head Adam Mosseri previously acknowledged user concerns but emphasized the necessity of revenue to maintain the platform’s free services and operations. ​
