Not tomorrow.
Now.
If you want your ads to show up in:
– AI Overviews
– AI Mode
Then here’s the deal:
You have to run:
– Performance Max
– Broad match with Smart Bidding
– DSA (Dynamic Search Ads)
– Or the new AI Max campaign type
The more Google moves toward AI-driven results,
The less keywords matter, and the more tracking and creative assets take the lead.
We’re entering an era.
This isn’t just a shift. It’s a rebuild.
If your strategy still relies 100% on exact match control…
You’ll be locked out of the next generation of search.
Is it also a huge opportunity for those who adapt early
