Working with first-party (user_data) data on server-side GTM got easier.
Your Google Analytics 4 data stream sends the customer’s first-party data in the variable user_data, but it can be difficult to access when you need to use it in other tools.
Lars Friis therefore made a simple variable template for Google Tag Manager, where you simply choose the value you need.
And then Stape published it in the Community Template Gallery.
Google takes about 2 months to review new templates, so get a direct one here: https://lnkd.in/dDVVWyEV
