Meta is closing in on 9 million.
X (formerly Twitter) is still below 2 million.
All three just dropped aggressive summer discounts on their premium plans.
👉 Meta Verified: first month nearly free
👉 X Premium: 30% off annual plans
👉 Snapchat+: 50% off for two months
They’re not doing this for fun.
Subscription revenue is the backup plan.
But let’s be clear: this isn’t about creators or power users.
It’s about diversifying platform revenue and slowly changing the rules of organic reach.
Do you see this scaling? Or will it stay a niche upsell?
