Shopify has expanded its ad tool to all merchants, allowing them to purchase ads on platforms like Meta and Google directly through Shopify.
This service, introduced earlier this year, is designed to simplify customer acquisition for brands by managing ad campaigns on their behalf.
With this expansion, all Shopify merchants can leverage automated ad buying to enhance their marketing reach and target potential customers more effectively.
However, these ads do not direct traffic to merchants’ own websites, focusing instead on the Shop App.
