Simo Ahava & 🛰️ Yoann FERRAND found out that Google has updated its server-side Google Tag Manager documentation, replacing the term “Immutable parameters” with “Internal parameters” to clarify their purpose.
The list of parameters has been refined to include only Google-specific ones, reducing confusion and potential privacy concerns.
Modifying these “Internal parameters” or other parameters like ip_override and client_id could impact data collection, so it’s important to follow the documentation when making changes.
While modifying certain parameters may still affect data collection, they are no longer labeled as “Immutable,” indicating that changes may not necessarily cause significant issues.
